Privacy policy

Last updated: March 18, 2026

This Privacy Policy describes how NUNCHI US LLC (“NUNCHI,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes your personal information when you visit livenunchi.com or any related website, storefront, landing page, or digital property that links to this Privacy Policy (collectively, the “Site”), make a purchase, request a consultation, sign up for email or SMS, submit a review, join a waitlist, participate in a rewards program, contact us, or otherwise interact with us.

In this Privacy Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household, subject to exceptions under applicable law.

By using the Site, you acknowledge the practices described in this Privacy Policy.

 

 

1. PERSONAL INFORMATION WE COLLECT

We collect personal information from a variety of sources depending on how you interact with us.

A. Information you provide directly to us

We may collect personal information you provide to us directly, including:

  • your name, email address, phone number, billing address, and shipping address;

  • order details, purchase history, gift recipient information, and transaction information;

  • payment and billing details processed through our ecommerce and payment providers;

  • account information, if you create an account;

  • product customization details, such as engraving text, sizing selections, monograms, notes, gift options, and other personalization inputs;

  • bespoke and consultation information, such as design preferences, heirloom redesign details, inspiration references, sketches, images, project notes, and communications;

  • loyalty, rewards, referral, waitlist, preorder, and back-in-stock signup information;

  • reviews, ratings, photos, videos, testimonials, and other user-generated content you choose to submit;

  • communications you send to us through email, forms, SMS, social media, or customer support channels; and

  • marketing preferences and responses to surveys, giveaways, campaigns, events, and promotions.

Some of this information may be collected or stored through the apps and services we use to operate our store. For example, Infinite Options is described as a tool for collecting custom product option inputs such as text fields, dropdowns, checkboxes, swatches, measurements, engraving, and similar personalization data. STOQ publicly describes preorder, waitlist, and back-in-stock alert functions, while Smile describes loyalty and rewards-related data processing.

B. Information we collect automatically

When you visit or use the Site, we and our service providers may automatically collect certain information about your device and how you interact with the Site, including:

  • IP address;

  • browser type and version;

  • device type and operating system;

  • time zone and language settings;

  • referring URLs;

  • pages viewed and products viewed;

  • search terms;

  • clicks, scrolling, and navigation behavior;

  • shopping cart activity;

  • session information; and

  • information collected through cookies, pixels, tags, web beacons, local storage, and similar technologies.

We collect this information to operate the Site, remember your preferences, keep the Site secure, understand user activity, improve performance, measure marketing effectiveness, and personalize your experience. Shopify explains that its platform and connected services may use cookies and related technologies in connection with storefront, checkout, analytics, and merchant operations, and Consentmo specifically describes collecting consent records, browser/device data, page access timing, anonymized IP data, and opt-in/opt-out logs for compliance purposes.

C. Information from third parties

We may receive personal information from third parties, including:

  • Shopify, which powers our ecommerce store and checkout;

  • Klaviyo, which we use for email marketing, SMS marketing, segmentation, customer communications, and marketing automation;

  • Loox, which we use for collecting, managing, displaying, and requesting product reviews and customer content;

  • PageFly, which we use to build and optimize certain storefront pages and on-site experiences;

  • Consentmo GDPR Compliance, which we use to manage consent preferences, consent records, cookie controls, and certain privacy-rights workflows;

  • Infinite Options, which we use to collect product customization and personalization selections;

  • STOQ, which we use for preorder management, waitlists, low-stock or restock notifications, and back-in-stock alerts;

  • Justuno, which we use for pop-ups, lead capture, list growth, and on-site conversion experiences;

  • Smile.io, which we use for loyalty points, rewards, referrals, and related account activity;

  • Hextom apps, which we may use for store optimization, merchandising, email capture, promotions, automation, SEO, and related ecommerce functions;

  • Shopify Flow, which we use to automate tasks and workflows across our store and apps;

  • payment processors, shipping providers, fraud prevention vendors, analytics providers, social media platforms, advertising partners, and customer service tools; and

  • event or collaboration partners where you voluntarily engage with us through a co-hosted form, launch, or campaign.

These providers may process identifiers, contact details, order history, browsing activity, product preferences, review content, loyalty activity, consent records, or customization details depending on the service being provided. Klaviyo’s privacy materials describe its processing of customer personal data for marketing and related services; Loox describes review collection and display functionality; Smile describes rewards-program data processing; Shopify Flow explains that workflows can access store, customer, order, and other business data depending on triggers and actions used.

 

 

2. HOW WE USE PERSONAL INFORMATION

We may use personal information for the following purposes:

  • to provide, operate, maintain, and improve the Site;

  • to process and fulfill orders, including payment processing, shipping, delivery, repairs, returns, and customer service;

  • to provide custom jewelry, bespoke design, heirloom redesign, made-to-order, and other studio services;

  • to collect and process product customization details and personalization selections;

  • to communicate with you about orders, consultations, projects, appointments, events, inquiries, service requests, and account matters;

  • to send email marketing, SMS marketing, product launches, promotional offers, abandoned cart messages, post-purchase communications, review requests, back-in-stock alerts, loyalty updates, and other communications in accordance with your preferences and applicable law;

  • to administer waitlists, preorder programs, restock alerts, loyalty programs, rewards, referrals, giveaways, and promotions;

  • to display and manage reviews, testimonials, ratings, and user-generated content;

  • to personalize your experience on the Site, including pop-ups, page experiences, recommendations, and campaign messaging;

  • to measure campaign performance, conduct analytics, optimize pages and conversion flows, and improve our products, services, and marketing;

  • to maintain consent records, manage cookie choices, and process privacy-rights requests where applicable;

  • to detect, investigate, and prevent fraud, abuse, security incidents, or other unlawful activity;

  • to automate internal business workflows related to orders, inventory, customers, marketing, and app integrations; and

  • to comply with legal obligations and enforce our terms, policies, and rights.

This reflects the public descriptions of the services named above: Klaviyo for email/SMS marketing and segmentation, Loox for review requests and review display, STOQ for preorders and back-in-stock alerts, Smile for rewards programs, Consentmo for consent logging and privacy workflows, and Shopify Flow for automation across store events and connected apps.

 

 

3. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients:

  • service providers and processors that help us run our business, such as Shopify, payment processors, shipping carriers, analytics providers, advertising partners, email and SMS platforms, consent-management tools, review platforms, rewards platforms, customization tools, waitlist and preorder tools, page-building tools, pop-up and conversion tools, fraud prevention providers, workflow automation tools, and customer support vendors;

  • professional advisors, such as lawyers, accountants, auditors, insurers, and consultants;

  • law enforcement, regulators, courts, or other third parties where required by law, legal process, or to protect our rights, safety, property, or users;

  • parties involved in a business transaction such as a merger, acquisition, financing, restructuring, or sale of assets; and

  • other parties at your direction or with your consent.

Depending on the context, the information disclosed may include identifiers, contact information, order history, shipping information, customization details, loyalty activity, review content, consent preferences, browsing data, and device information. Shopify Flow also notes that connector apps in workflows may access customer, order, store, or other business data based on the variables and actions used in a workflow.

We may also disclose aggregated or de-identified information that does not reasonably identify you.

 

 

4. SHOPIFY AND STORE APPS

Our store is hosted by Shopify, which provides the ecommerce platform, storefront, checkout, payment integrations, and related services that enable us to sell products and services to you. Shopify states that it processes personal data in connection with merchant storefronts, transactions, analytics, fraud prevention, and other platform services.

We also use third-party applications and services to operate and enhance our store, including:

  • Klaviyo for email and SMS marketing, segmentation, customer communications, and automation;

  • Loox for collecting, managing, and displaying customer reviews and related media;

  • PageFly for creating and optimizing pages and on-site experiences;

  • Consentmo GDPR Compliance for managing cookie consent, consent records, and privacy-request workflows;

  • Infinite Options for collecting customization inputs and personalization choices on product pages;

  • STOQ for preorder workflows, waitlists, and back-in-stock notifications;

  • Justuno for pop-ups, lead capture, and conversion experiences;

  • Smile.io for loyalty points, rewards, referrals, and related customer account activity;

  • Hextom apps for merchandising, store optimization, promotions, automation, SEO, email capture, and related ecommerce functions;

  • Shopify Flow for internal workflow automation and app integrations across store events, orders, customers, inventory, and related business processes.

These providers may process personal information in accordance with their own privacy notices and contractual obligations with us.

 

 

5. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to:

  • keep the Site functioning;

  • remember items in your cart and your preferences;

  • enable customer login and checkout features;

  • power analytics and performance measurement;

  • support advertising and remarketing;

  • personalize pop-ups, pages, and marketing experiences;

  • record and apply consent choices;

  • administer loyalty and review features; and

  • support waitlists, preorder flows, and restock notifications.

These technologies may be deployed by us or by service providers such as Shopify, Google Analytics, Klaviyo, Consentmo, Loox, Smile, PageFly, STOQ, Justuno, Hextom apps, Meta, Google, and other vendors we use from time to time.

Consentmo’s support materials specifically describe the collection of browser/device data, anonymized IP address, page-access timing, and records of opt-in and opt-out actions for compliance purposes. Klaviyo also publishes a cookie notice describing cookie-based preference and interaction tracking in connection with its services.

Where required by law, we will obtain consent before using non-essential cookies or similar technologies. You can manage cookie settings through your browser and, where available, through our consent banner or privacy choices tools. Blocking certain cookies may affect site functionality.

 

 

6. ANALYTICS, MARKETING, REVIEWS, LOYALTY, AND PERSONALIZATION

We use analytics, advertising, review, rewards, and personalization tools to better understand how users interact with the Site and to help us market our products and services.

These tools may include:

  • Google Analytics for analytics and reporting;

  • Klaviyo for email and SMS marketing, segmentation, campaign management, and performance tracking;

  • Loox for review collection, review display, and post-purchase review requests;

  • Justuno for pop-ups, offers, lead capture, and on-site conversion experiences;

  • Smile.io for loyalty and rewards programs;

  • STOQ for back-in-stock, preorder, and waitlist communications;

  • PageFly for page creation, testing, and optimization;

  • Hextom apps for merchandising, promotions, automation, email capture, SEO, and related store optimization; and

  • advertising tools and pixels from providers such as Meta/Facebook and Google.

These technologies may collect information about your device, browsing behavior, purchases, product interests, loyalty activity, review activity, and your interactions with our pages, forms, emails, and ads over time and across websites or services, subject to applicable law.

Depending on your location, this processing may be considered “targeted advertising,” “sharing,” or a similar regulated activity under privacy law.

 

 

7. HOW LONG WE KEEP PERSONAL INFORMATION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide products and services;

  • fulfill transactions and customer support obligations;

  • maintain tax, accounting, and business records;

  • manage repairs, returns, reviews, loyalty programs, and warranties;

  • comply with legal obligations;

  • resolve disputes; and

  • enforce our agreements.

Retention periods vary depending on the type of information and the reason it was collected.

 

 

8. HOW WE PROTECT PERSONAL INFORMATION

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

If you create an account, you are responsible for keeping your credentials confidential.

 

 

9. CHILDREN’S PRIVACY

The Site is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.

 

 

10. YOUR PRIVACY RIGHTS

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, including the right to:

  • know whether we process your personal information;

  • access the personal information we hold about you;

  • request correction of inaccurate personal information;

  • request deletion of personal information;

  • obtain a copy of certain personal information in a portable format;

  • opt out of targeted advertising, sale, or sharing of personal information, where applicable;

  • withdraw consent where processing is based on consent; and

  • not be discriminated against for exercising your rights.

California’s privacy law provides rights including the right to know, delete, correct, opt out of sale or sharing, and non-discrimination. New Jersey’s comprehensive privacy law took effect on January 15, 2025 and provides rights including access, correction, deletion, portability, and certain opt-out rights, subject to the law’s scope and exceptions.

Exercising your rights

To submit a privacy request, contact us at:

Email: contact@livenunchi.com
Website form: https://www.livenunchi.com/pages/contact-us

We may need to verify your identity before responding. Where permitted by law, you may authorize an agent to submit a request on your behalf, subject to verification and proof of authorization.

Appeals

If we deny your request and you have a right to appeal under applicable law, you may submit an appeal by emailing contact@livenunchi.com with the subject line Privacy Rights Appeal.

 

 

11. NOTICE FOR CALIFORNIA RESIDENTS

If the California Consumer Privacy Act, as amended, applies to our processing, California residents may have the right to:

  • know what personal information we collect, use, disclose, sell, or share;

  • request deletion;

  • request correction;

  • opt out of the sale or sharing of personal information; and

  • not receive discriminatory treatment for exercising privacy rights.

We do not sell personal information for money. However, some online advertising, analytics, and tracking practices may be considered “sharing” or a “sale” under California law.

California’s Attorney General states that for businesses collecting personal information online, a user-enabled Global Privacy Control can serve as an acceptable method for consumers to opt out of sale or sharing, and covered businesses must honor that signal where applicable.

If required by applicable law, we honor recognized opt-out preference signals, such as Global Privacy Control, for the browser or device associated with that signal.

 

 

12. NOTICE FOR OTHER U.S. STATE RESIDENTS

Residents of certain U.S. states may have privacy rights under applicable law, including rights to access, delete, correct, and obtain a portable copy of personal data, and to opt out of targeted advertising, sale of personal data, or certain profiling activities.

Because state laws vary and continue to evolve, we will handle qualifying requests in accordance with applicable law.

 

 

13. AUTOMATED DECISION-MAKING AND WORKFLOW AUTOMATION

We do not engage in fully automated decision-making that has a legal or similarly significant effect on individuals in the ordinary course of our business.

However, we and our service providers may use automated tools for fraud detection, risk screening, customer segmentation, campaign automation, review requests, loyalty administration, waitlist and restock messaging, pop-up targeting, analytics, consent management, and internal workflow automation.

Shopify Flow specifically describes itself as an ecommerce automation platform that automates tasks and processes within a store and across connected apps, and Shopify notes that Flow can make personally identifiable information available depending on the triggers, variables, and actions used.

 

 

14. DO NOT TRACK

Some browsers offer a “Do Not Track” setting. Because there is no universally accepted standard for responding to Do Not Track signals, we do not currently respond to them in a standardized manner.

Where required by law, we instead honor recognized opt-out preference signals such as Global Privacy Control for relevant opt-out requests.

 

 

15. INTERNATIONAL USERS

If you access the Site from outside the United States, your personal information may be transferred to, stored in, and processed in the United States and other jurisdictions where we or our service providers operate.

If we transfer personal information across borders, we take steps intended to do so in accordance with applicable law. Shopify states that personal data it processes may be transferred outside a person’s state, province, or country, including to the United States.

 

 

16. THIRD-PARTY SITES AND SERVICES

The Site may contain links to third-party websites, apps, plugins, or services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing information to them.

 

 

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, business operations, app integrations, or legal requirements. When we do, we will post the revised version on this page and update the “Last updated” date above.

 

 

18. CONTACT US

If you have questions about this Privacy Policy, want to exercise your privacy rights, or would like to make a complaint, please contact us at:

NUNCHI US LLC
Email: contact@livenunchi.com
Website: https://www.livenunchi.com
Contact Form: https://www.livenunchi.com/pages/contact-us
Mailing Address: NUNCHI. 1220 Broadway Suite 810. New York, NY 10001 USA