Jewelry shaped by culture and identity.
NUNCHI is a Korean American fine jewelry studio founded by Jane Dua. Rooted in the Korean concept of nunchi—the ability to sense and respond with intention—each piece is designed to carry meaning, memory, and identity.
A personal approach to jewelry.
Jane Dua founded NUNCHI to create jewelry that carries meaning beyond ornament. As a Korean American designer with more than a decade in the fine jewelry industry, Jane has spent her career developing collections worn by some of the world’s most recognizable artists and fashion houses.
But NUNCHI began with a simpler idea: that jewelry should reflect identity.
Inspired by Korean culture and the philosophy of nunchi, the brand embraces a “fewer, better” approach—creating pieces that are intentional, personal, and meant to be worn for a lifetime.
The Process
01.
Share Your idea
Every piece begins with a conversation. You share your inspiration and references.
02.
Design & Mock-up
We translate ideas into a 2D design and 3D model for approval. We refine proportions, materials, and stones until the design feels right.
03.
Crafted in NYC
The final piece is crafted using recycled fine metals and assembled by hand in our NYC studio.
FAQs
How long does bespoke take?
Typical timeline is 4–6 weeks after design approval. Complex projects or specialty stones may take longer—we’ll confirm your production time before moving forward.
How much does bespoke cost?
We price each bespoke project individually and include full pricing in your proposal. Cost depends on the piece type, labor, complexity, and materials (including metal and stone selection).
Many bespoke projects fall in the $1,000–$7,000 range. If you’re incorporating heirloom materials and there’s extra gold or platinum, we can apply the metal value as a credit toward your final project total.
Is the consultation free?
Yes. Consultations are complimentary and are the best way to align on direction, budget, and timeline.
What is the $150 design fee?
This non-refundable fee covers custom concept development and your initial design build, including 2D sketching + 3D modeling. It includes up to two design revisions.
Once the 3D model is complete, we’ll share a detailed quote and walk you through metal and stone options, guiding you to the best combination for your budget and everyday wear. If you have a target budget, we’ll recommend design and material choices to help you get as close as possible.
Can I schedule an in-person consultation at your NYC studio?
We recommend beginning with a focused phone consultation to understand what you’re envisioning and confirm we’re the right fit (it’s the most efficient way to align on style, scope, and budget).
Once we’ve established direction, we’re happy to arrange an in-person visit at our Herald Square NYC studio for follow-up questions, fit checks, and to drop off any materials.
Ready to start a bespoke project?
Book a consultation with Founder Jane or join early access to be first notified when openings become available.