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Nunchi Korean Jewelry Brand NYC



Throughout my 12 year career working for luxury fine jewelry brands, I saw firsthand that beyond excessive waste production and unethical buying practices, fashion has considered women of color as an afterthought far too long. I launched NUNCHI during the pandemic by purchasing unused fashion jewelry from immigrant and family owned suppliers in NYC struggling with surplus inventory that would eventually be trashed. I took these apart by hand and upcycled them into multi-functional body chainwear and accessories.

Today, it's no different. Advocating for culture and representation is the lifeblood of NUNCHI. We specifically work with immigrant and family owned businesses of craftsmen in New York City and Seoul, South Korea who share our mission of impact awareness and cultural celebration. All our pieces are consciously made using recycled metals and inherently conflict-free, lab-grown stones, reducing waste generated from manufacturing development. Everything from production to packaging is designed to minimize waste and impact on the environment.

This is why everything on site is purposefully tightly curated with accessible customization options so you have the range to personalize a piece through design, material, size, and more. Beyond quality jewelry to last you a lifetime, NUNCHI is about breaking stereotypes of traditional luxury and creating a safe space that celebrates diversity and the things that make us different.

Wearing your values is a movement, not a moment. Come dive into our world and join the movement. 


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