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Buy Less, Choose Well

Ethical luxury rooted in sustainability, human equality, and transparency


We're here to do good, not just look good.

nunchi is a Korean concept that describes one's innate awareness of and connection to society. For us, sustainability is threefold. It means community, change, and equity for all.


nunchi Is Our Mantra


Stackable everyday essentials

Stackable everyday essentials


Recycled Metals Only

All our fine jewelry is made from "old" gold and silver, melted down from scraps and leftovers. What others trash, we convert to treasure.

Ethical Sourcing

The vendors and suppliers we work with are internally vetted and audited. Mining-free and conflict-free is our motto.

Low Waste Movement

Everything from production to packaging is designed to minimize waste and impact to the environment.

Our Story

We've been best friends for years with decades of experience each in the retail industry. After growing disillusioned with brands greenwashing sustainability initiatives and bandwagoning onto social justice movements, we decided to be the change we wanted to see in the world. And from there, nunchi was born.

Learn more

Handcrafted in NYC With Care

Jewelry is sentimental and personal - for that reason, we make sure each piece is meticulously handled and perfect for you.



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