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(🗣: noon-chee): AWARENESS, EMPATHY, ACTION

REPRESENTATION

Bold, Korean-inspired designs to break the mold and tell our story. Powered by culture, we're here to unapologetically take up space and confidently express who we are.

CONSCIOUSLY MADE

We are anti-micro trend, low waste, and circular. Every piece is intentionally built using recycled raw materials and handcrafted to order, reducing waste. Wear your values with us.

COMMUNITY

Community is at our core. We serve to empower and amplify YOUR voices. We're creating our own safe space that celebrates diversity and the things that make us different.

SUMMER SALE

NUNA <3 NUNCHI

YEAR OF THE DRAGON

JOIN US ON A JOURNEY, WHERE STYLE ISN'T JUST ABOUT MAKING A STATEMENT – IT'S ABOUT BEING YOUR AUTHENTIC SELF AND LIVING BOLDLY.

We channel our "NUNCHI" to create meaningful pieces that pay homage to our roots and embody identity. We will always be impact-aware, inclusive, and proudly Korean American.

Join us in being bold and unapologetically you.

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Where mass-produced goods dominate the market, we embrace more intentional consumption through one-of-a-kind custom jewelry.

NUNCHI BESPOKE KOREAN JEWELRY CUSTOM

OUR CANVAS, YOUR STORY

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THE DOWNLOAD

NAVIGATING BLENDED IDENTITY AND BUILDING COMMUNITY

My first name is one of the most important things in my life. It is intangible, yet has kept me most connected to my Korean heritage when I had nothing else. It is an old-fashioned, farmer-like name that provides the history of my mother’s story and her family’s past life in Korea during that time. ..

THE DOWNLOAD

FIVE AAPI SMALL BRANDS I HAVE IN MY CLOSET 

"Growing up, there were not many Asian clothing brands that I knew of. I love that nowadays through social media, people can more easily discover small brands and emerging designers. As a working NYC, fashion-loving gal with disposable income now, I'm able to support brands that have the same values as I do..."

Amy is a fashion content creator based in New York City, focused on sustainable and vintage fashion. She also explores other fashion and cultural topics on her substack newsletter.

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