(🗣: noon-chee): AWARENESS, EMPATHY, ACTION
REPRESENTATION
Bold, Korean-inspired designs to break the mold and tell our story. Powered by culture, we're here to unapologetically take up space and confidently express who we are.
IMPACT
We are anti-micro trend, low waste, and circular. Every piece is intentionally built using recycled raw materials and handcrafted to order, reducing waste. Wear your values with us.
SELF-EXPRESSION
Community is at our core. We empower and amplify your voice by offering the freedom to choose. Select your preferred metals and add personal touches to customizable designs, making each piece uniquely yours.
SPRING/SUMMER 2025
Our Spring/Summer 2025 Collection is a celebration of duality—tradition and play, softness and strength, history and self-expression. Inspired by Korean folk art, symbols of nature, and the power of personalization, each piece carries its own quiet story.
THE CUSTOMIZABLE EDIT
Made to reflect you. Our Customizable Collection lets you choose your metal—from sterling silver to solid gold—to match your budget, style, or mood. Whether you're keeping it minimal or making a statement, each piece is designed with creative minds and personal expression in mind.
Your piece, your way. No rules.
JOIN US ON A JOURNEY, WHERE STYLE ISN'T JUST ABOUT MAKING A STATEMENT – IT'S ABOUT BEING YOUR AUTHENTIC SELF AND LIVING BOLDLY.
We channel our "NUNCHI" to create meaningful pieces that pay homage to our roots and embody identity. We will always be impact-aware, inclusive, and proudly Korean American.
Join us in being bold and unapologetically you.
Where mass-produced goods dominate the market, we embrace more intentional consumption through one-of-a-kind custom jewelry.
OUR CANVAS, YOUR STORY
THE DOWNLOAD
MEET JULIA CHON | KIMCHI JUICE
"I recognized at an early age that Asian American art was underrepresented at an institutional level. When going to art museums, I always saw historic Asian art, ancient ceramics, ink paintings that were hundreds of years old, but I rarely saw work that I felt represented the vibrancy and colorful, complex experience as a contemporary Korean American woman......"
Julia Chon, better known by her artist name Kimchi Juice, is a Washington DC-based artist and muralist. Chon’s work explores the relationship between cultural tradition and its effects on generational identity and the decisions Asian Americans make to form their identities.
THE DOWNLOAD
NAVIGATING BLENDED IDENTITY AND BUILDING COMMUNITY
My first name is one of the most important things in my life. It is intangible, yet has kept me most connected to my Korean heritage when I had nothing else. It is an old-fashioned, farmer-like name that provides the history of my mother’s story and her family’s past life in Korea during that time. ..
AS SEEN ON
