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During one of the most challenging periods of my life, going through a divorce, I discovered the profound strength found in daily affirmations. It was a time when the concept of love languages, often applied to relationships with others, revealed its true power as a cornerstone of self-love for me. This practice of affirming my worth, capabilities, and dreams became a daily ritual, transforming my perspective and helping me rebuild from the inside out. I’m a natural hair influencer and had already been working on the concept of silk scarves as the ultimate hair care luxury. When affirmations began to transform my life, it sparked an idea: why not blend these two elements of self-care? This fusion of nurturing our hair with the highest quality silk while simultaneously feeding ourselves with positive affirmations led to the creation of Creed & Cloth. The Law of Attraction scarf is an emblem of self-care that caters to both the inner and outer you, marrying the comfort of silk with the upliftment of affirmations, embodying pampering from the inside out.


At Creed & Cloth, our mission is to blend timeless sophistication with the
empowering practice of affirmations, creating quality goods that
do more than adorn; they inspire and uplift.


Through our flagship product, affirmation-infused silk scarves, we aim to cultivate a community of individuals who embrace self-love, positive self-talk, and the belief that their aspirations are within reach, all while ensuring sustainability and ethical production practices. Creed & Cloth addresses the crucial need for positive self-dialogue in a world rife with negative self-perception, offering affirmation-infused silk accessories as a daily reminder of self-love and empowerment. Bridging the gap in mindful fashion, we blend aesthetic appeal with deep, meaningful purpose, ensuring that style goes hand in hand with personal growth and positivity. Additionally, our commitment to sustainability and ethical practices in fashion production speaks to the growing demand for responsible consumption, aligning with the values of environmentally and socially conscious consumers.

The Law of Attraction scarf is the epitome of Creed & Cloth’s mission, embodying the powerful synergy of style, affirmation, and mindfulness. Crafted from the finest mulberry silk, this scarf serves not just as a luxurious accessory, but as a wearable manifesto of positivity and self-empowerment. It aligns seamlessly with our commitment to fostering positive self-dialogue and mental well-being, as each scarf is adorned with affirmations designed to inspire wearers to manifest their desires and dreams. Moreover, the scarf’s ethical production and use of sustainable materials reflect our dedication to responsible fashion, making it a tangible representation of our vision for a world where beauty and mindfulness go hand in hand.

Our commitment to excellence and sustainability shines through with silk that is 100% organic and boasts the prestigious OEKO-TEX® certification, ensuring it's free from harmful substances. Our packaging is recyclable and biodegradable, uses soy based inks, and is Forest Stewardship Council® (FSC®) certified, meaning we’ve used paper made of responsibly sourced wood fiber. We promise to deliver not just quality but also peace of mind, knowing that your choice is environmentally conscious and safe.

My identity and cultural roots are deeply interwoven into the mission and essence of Creed & Cloth, serving as the bedrock for a brand that celebrates diversity, empowerment, and authenticity.


As a Black woman, the journey towards self-love and embracing
one's natural beauty is both personal and communal,
reflecting a shared narrative within the Black community and beyond.


We aim to create spaces where every individual can see themselves reflected and celebrated. The choice to start with a silk scarf, a staple in hair care for people of color, speaks to honoring these roots while also addressing a universal need for self-care and positive self-image. Incorporating affirmations into our designs is more than a nod to contemporary wellness practices—it's a reclaiming and adaptation of ancestral wisdom, acknowledging the power of spoken word as a tool for transformation and healing that has been passed down through generations.

In this way, Creed & Cloth is a movement towards fostering a more inclusive, empowering, and affirming world. It's about bringing to the forefront the importance of cultural identity in shaping our approach to self-care, self-love, and community building. Through Creed & Cloth, I aim to bridge cultures, celebrate diversity, and remind us all of the beauty and power that comes from honoring our roots and speaking our truths.


Arielle is the Founder and CEO of Creed And Cloth. Follow Arielle's journey and tap into your full potential.