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KOREAN INSPIRED JEWELRY WITH BITE

About nunchi

F O U N D E R

J A N E   D U A

I'm a first generation Korean American. Throughout my career, I saw firsthand that beyond excessive waste production and unethical buying practices, fashion has considered women of color as an afterthought far too long. I launched nunchi during the pandemic by purchasing unused fashion jewelry from immigrant and family owned suppliers in NYC sitting on surplus inventory that would eventually be trashed. I took these apart by hand and upcycled them into multi-functional body chainwear and accessories.

 

Today, it's no different. Advocating for culture and representation is the lifeblood of nunchi. Every piece is an homage to New York craftsmanship and my roots as a daughter of immigrants.

A B O U T

/noon-chee/

nunchi is innate awareness channeled into actions that create balance and harmony.

Our mission is simple: provide responsibly beautiful, beautifully responsible designs that put people and the planet first. What we wear is so much more than what we buy. It's about the businesses we support, the communities we uplift, and the pursuit of an equitable society. We harness 'nunchi' to provide access to diverse representation, conscious consumption, and community.

P H I L O S O P H Y

nunchi's fine jewelry is consciously crafted from the finest raw materials like recycled gold and lab-grown diamonds, designed with a Korean American aesthetic, and handmade by craftsmen in New York. Beyond quality jewelry, nunchi is a platform of personal stories, interviews, and articles inspired and written by people proud of their identity and expression. Through our lifestyle community, we uncover conversations about identity, wellness, and purpose.

SUSTAINABILITY

DIVERSITY

EQUITY