we're nunchi, your new favorite retail activists
WHAT IS nunchi?
nunchi is a Korean concept defined by a high context culture. It views the world as a single living and complex being, guided by acting on emotional and social awareness of your surroundings. To us, it is a way of life and an active response to rising social injustices and economic inequities.
What began as another phone call in a 10 year friendship inspired nunchi. Driven by the desire to create jewelry and accessories rooted in ethical sourcing, sustainability, and diverse representation, Jane and Michelle started a brand whose identity is centered on being socially and environmentally conscious. Born in the midst of the pandemic, nunchi purchased unused jewelry from struggling local small businesses in NYC and up-cycled these pieces to body-inclusive and multi-functional accessories.
Today, it is much more.
“What we wear is so much more than what we buy. ”
It is about the businesses we support, the communities we uplift through our actions, and the pursuit of a just and fair society. From its launch, nunchi has been dedicated to the quality of our products and creating a culture of equity surrounding them. We partner with suppliers and businesses who align with our brand values and work together on social and environmental practices. It also means access to the finer things in life without the traditional exclusionary retail markup. nunchi starts with awareness and continues with transparency, equitable labor practices, and safe working conditions. Ensuring fairness from the ground floor up only furthers our mission for social justice and #retail activism.
Sustainably manufactured, beautifully designed, these are your ultimate feel-good accessories.
From the start, nunchi has been about more than a collection of products - it is a culture. Advocacy for local, family-owned, immigrant-owned small businesses is a movement, not a moment.
Our philosophy is pillared in three tiers: sustainability, ethical sourcing, and diverse representation. Unlike [insert green-washed companies here] that trumpet these values only after calls for accountability, nunchi as a small business not only strives for these ideals, it is a product of them.